For 25 years, Eurolux has been pivotal in bringing the latest innovations in the lighting industry to South African businesses and consumers. What started out as a modest Cape Town operation has flourished into an impressive company with a nationwide footprint, links into Africa and the Middle East, and above all – an innovative approach to business.
“Anybody can sell a product, but throughout Eurolux’s existence, our focus has - and always will be- on adding value. We constantly challenge ourselves to really engage our customers and offer them not only excellent products, but also the technical know-how and knowledge they need to make informed lighting decisions,” explains Shaun Bouchier, director at Eurolux.
Eurolux’s entrance into the project lighting arena highlights Bouchier’s point. “A few years ago we recognised the demand for quality project lighting in SA, so we decided to make it one of our focus areas. That saw us importing high bays, floodlights, downlights and top-end decorative fixtures for commercial, retail and manufacturing environments. But we did more than just sell these products, we also made our technical teams available to assist customers where needed. It’s part of the Eurolux ethos, we do everything we can to ensure that we deliver outstanding service.”
As the company specialises in imports and distribution, Eurolux depends on strong relationships with its business partners to get its products to the general public. With this in mind, all distributors, and the general public, are given the chance to view their products at their unique lifestyle showrooms in Johannesburg and Cape Town. “Our Cape Town showrooms encompasses 1,500m², housing designs from exclusive European brands such as FontanaArte, Slamp, Lombardo, Ivela, Manooi, Inarchi, Iris Cristal, Panzeri, Karboxx, Eglo and SG. We are also thrilled to have partnered with local icon Carrol Boyes, who has designed an exclusive range for Eurolux, which we believe will prove to be very popular,” elaborates Bouchier.
In an effort to gain a larger footprint in the electrical market, Eurolux sold 60% of the company to ARB Holdings in 2011. Eurolux’s well-branded range of high quality lamps and lighting products augments ARB's extensive range of electrical products and is sold into a complimentary, rather than overlapping customer base.
The Eurolux’s product line-up currently includes
Halogen, HID, LED and Fluorescent lamps and tubes;
A broad range of light fittings comprising ceiling and wall lights, chandeliers, pendants, spotlights and down lights, table and floor lamps;
Outdoor, flood and security lights, and
Ancillary electrical products, including fans and electrical components.
To the extent required, all products imported by Eurolux either bear the South African Bureau of Standards mark or comply with the requirements set out by the National Regulator for Compulsory Specifications.
Customer demand was behind another of Eurolux’s innovative concepts – their lighting technology workshops. “The industry professionals we engage with on a daily basis expressed the need to better understand emerging lighting technologies and their application within particular fields. To answer this demand, we turned to lighting specialists Blair Hammond & Associates, who design and conduct the courses for us,” says Bouchier. These workshops are designed to enable architects, consulting engineers and lighting practitioners to make informed decisions regarding professional lighting design and application. The 2016 sessions offer brand new content, as well as the opportunity for electrical engineers, architects, interior designers and other professionals to earn their annually required Continuous Development Points (CPD).
The recent release of the latest Eurolux Luminaire catalogue has officially marked 25 years within the local lighting industry, and Bouchier could not be prouder. “We are truly blessed with such a tremendous team of people at Eurolux, who really make all the difference, and they give us such great hope for our future.”